Every recruitment site performs the same little confidence trick: Please upload your CV. Splendid. Now type your CV into these boxes. Name. Email. Phone. GitHub. Current employer. Describe your leadership. Do you need sponsorship? What salary do you want?…

Zero PII Customer Intelligence - Part 1: The Philosophy

What This Series Builds This series builds a working ecommerce system that proves you can have sophisticated customer intelligence without storing personal information. What We Build How It Works Semantic segmentation Vector embeddings group similar interests…

Zero PII Customer Intelligence - Part 1.1: Generating Sample Data (and Images) Locally

In Part 1 we covered the philosophy: transparent segmentation without PII. Part 2 covers session profiles, signals, and segment definitions. But first: how do you validate any of this without ever touching real customer data? For this series I generate a…

Zero PII Customer Intelligence - Part 2: Profiles, Signals & Segments

In Part 1 we covered the philosophy and series overview. In Part 1.1 we built the sample data generator. Now let's build the core system. This part focuses on: Zero-PII profile architecture - Ephemeral sessions vs persistent profiles Signals and weights - What…